We know that our 8 million users all have different reasons for using Lifesum to help achieve their health and fitness goals, and that the things…
We know that our 8 million users all have different reasons for using Lifesum to help achieve their health and fitness goals, and that the things that motivate them are varied and often highly personal. Because of this, we wanted to understand what factors make people change their lives for the better: is it the opinions of friends or celebrities, pictures on social media or just a personal desire to feel generally healthier that causes us to change our ways?
So in Jan 2015, we asked Lifesum users from across the UK to give us an insight into what inspires them, and the results were fascinating. The full questions (and results) are posted below, but the conclusions that we think are most interesting are as follows:
Just 2% said online news stories about other people or celebrities suffering from lifestyle-related health conditions influenced them.
Whilst over half (52%) stated that their profile picture did reflect their everyday appearance, 10% of Lifesum users said that their photo obscured features of their bodies or faces which they were uncomfortable about; 8% intentionally chose an old photo in which they looked younger and fitter; 7% admitted to editing or applying filters to make them look better.
Reassuringly, and in a reflection of just how nice Lifesum users are, not a single person (0%) said that they intentionally included pictures of less attractive friends in order to make themselves look better!
By contrast, the opinions of doctors or loved ones are most highly considered as motivating factors: 25% of respondents rate a medical professional’s opinion as most important; 20% for that of their partner.
Yet again, the workplace was shown to have limited impact on health decisions, with just 1% of Lifesum users linking improved health with a desire to perform better at work.
The questions we put to our users (with full poll results) were:
Whose opinion would be most likely to motivate you to change your lifestyle and get healthier?
What type of online content would be most likely to motivate you to better health and fitness?
Does your profile picture on social media accurately reflect your everyday appearance?
What anticipated reward is most likely to motivate you to improve your health and fitness?
All of the content and media on Lifesum is created and published for information purposes only. It is not intended to be used as a substitute for medical advice or treatment. Users should always consult with a doctor or other health care professional for medical advice.