‘Lifesum Green’ Juice Drink From Crussh Fills Londoners’ Nutritional Gaps
In autumn of 2015 we were very busy working on a new and exciting product – a health drink that would provide all the key nutrients city-dwellers lack. Based on an analysis of dietary and nutritional information from over 30,000 London-based Lifesum users, we created the delicious Lifesum Green juice. From Monday 4th January 2016, Londoners can enjoy the Lifesum Green juice, which is the first-ever drink designed in response to the behaviours of an app’s user base.
The juice, Lifesum Green, is made with coconut water, kale, spinach, apple, kiwi, pineapple, pear and omega-3 oil, and was created through our collaboration with London-based fresh juice and smoothie retailer Crussh (www.crussh.com). It’s available in all 30 Crussh stores across London.
Frida Harju, our in-house nutritionist, assessed the diets and habits of our London-based users, aged between 20 and 40. The data revealed that Londoners fail to obtain sufficient quantities of key nutrients, including Vitamin E, Zinc, Niacin, Pantothenic Acid, Folate, Thiamine, and Omega 3. We also found that London-based users suffer a lot from stress, tiredness, excessive alcohol-intake and weight issues.
Frida says: “We noticed from data analysis that people in cities often lack vital nutrients, which inspired us to look a bit closer at London. It’s often a challenge for individuals to change their behaviour and habits, especially with such busy lives, so we developed Lifesum Green, which is perfect for people on the go”.
Finally, Londoners can skip the New Year’s resolutions. Just grab a Lifesum Green juice at the start of the day and you’ve already set yourself up for a happy and healthy 2016!
For additional nutritional facts visit www.crussh.com
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