Los Angeles, Ca. February 27, 2024—Almost three-quarters (71%) of Gen Z and Millennials would quit their job tomorrow for one that better supported their well-being, as revealed in the 2024 State of Healthy Eating and Wellbeing Report from Lifesum, the leading global healthy eating platform, trusted by companies, including Amazon, GE, and PayPal.

The report surveyed 10,000 Gen Z and Millennials and showed that 69% would be more productive if their employer improved their well-being, while 31% would consider a pay cut in exchange for a happier and healthier work environment. 

"The report is a wake-up call for employers to grasp the needs of Gen Z and Millennials who are redefining company loyalty by prioritizing personal well-being in career choices. The report underscores how a nutrition-first approach can foster long-term well-being, benefiting mental, physical, and emotional health. This, in turn, enhances workplace productivity and satisfaction," said Markus Falk, CEO at Lifesum. 

The report analyzed factors that contribute to a fulfilling work experience, including health and wellness goals, stress and mental health, and sleep.

  1. Health and Wellness Goals

When asked about their top three health and wellness goals, Gen Z and Millennials prioritize physical fitness (88%), mental health and stress management (71%), and sleep quality (54%). Workplace stress was highlighted as a critical concern with 75% willing to leave their employer over a toxic work culture. 

Functional foods that achieve health goals emerged as a key trend with 73% of respondents eating for enhanced energy, 61% for improved mental health, and 40% for better sleep - a trend reflected on Lifesum, as “snackable supplements” that allow users to incorporate vitamin, protein and energy snacking into their diet, is one of the most popular features. 

Emerging 2024 trends will include a rise in adaptogenic foods known for their stress-relieving properties, including mushroom latte powders, and sleep-inducing foods rich in melatonin and magnesium. 

“Gen Z and Millennials see functional nutrition as vital for holistic wellness, which impacts productivity and stress. Corporate wellness programs will recognize the crucial role of personalized nutrition in fostering a fulfilling work experience and improving workplace outcomes,” said Falk. 

  1. The Nutrition-Sleep Connection 

The report unveiled the intricate interplay between nutrition and sleep among Gen Z and Millennials. 

50% of respondents believed their dietary decisions 'very much' influence their energy levels during the day, while 83% expressed a likelihood to modify their eating habits to improve sleep quality. 

Emerging 2024 trends will include a rise in foods with sleep-inducing substances, and greater adoption of tech-enabled solutions, including Lifesum’s sleep tracking feature in partnership with Oura that allows users to understand how diet impacts their sleep patterns - and vice versa. 

“Gen Z and Millennials deeply value the intersection of sleep and nutrition. Corporate wellness programs will increasingly acknowledge how sleep and nutrition impacts productivity and overall well-being, which will lead to a comprehensive strategy that optimizes a healthy work-life balance,” said Falk.

  1. Nourishing Longevity

The report identified how Gen Z and Millennials are trailblazing the longevity movement. When asked about health and wellness goals, 51% of respondents claimed they actively engaged in practices that promote longevity and wellbeing, while 56% considered taking immediate action to enhance longevity. 

Considering the top three ways in which respondents define a long and fulfilling life, 33% highlighted physical well-being, 28% said it was achieving specific life milestones, while mental and cognitive wellness emerged as significant for 21% of respondents.

Emerging 2024 longevity trends will see a rise in personalized nutrition programs, the adoption of sustainable and mindful eating habits, and increased utilization of mental health programs. 

"Organisational culture plays a pivotal role in shaping employee well-being and workplace outcomes. The report underscores how Gen Z and Millennials use nutrition to promote overall wellness across various aspects of their lives. This will have a knock-on effect for employers and pave the way for nutrition-first corporate wellness strategies that optimize employee health and productivity,” concluded Falk.

Media Enquiries

Markus Falk, CEO at Lifesum, is available for an interview.

Media contact: Harry Cymbler, Hot Cherry PR, harry@hotcherry.co.uk


About Lifesum

Lifesum is the leading global healthy eating platform that empowers people to make smarter food choices and build sustainable eating habits, whether you want to reach a healthy weight or improve your long-term health. With a holistic approach to wellness, Lifesum helps you to understand how nutrition impacts core pillars of health, including sleep, exercise and mental well-being. Lifesum features personalized nutrition insights and guidance, recipes, meal plans, diets, and food and exercise trackers. Learn more at Lifesum.com 


About Lifesum for Work

Lifesum for Work is the leading corporate well-being service trusted by the world’s leading organizations, including Amazon, Google, GE, and PayPal. Lifesum for Work delivers a range of wellness outcomes, including increased employee engagement, lower absenteeism and churn and higher productivity. The service empowers employees to make smarter food choices with personalized recipes, diets and meal plans, food and exercise trackers, plus inspiration and motivation at every step of the way. Learn more at Lifesum.com/work