Los Angeles, CA. December, 2024—As consumers increasingly prioritize holistic wellness, Lifesum, a leading global healthy eating app, has unveiled the top five food and drink trends set to define 2025. Leading the charge are functional foods like Protein Donuts and Green Tea Blends, inspired by GLP-1 hormone therapies such as Ozempic and Wegovy, designed to support metabolic health, gut health, and overall well-being.

“Lifesum’s insights reveal a transformative shift in how consumers approach nutrition, favoring foods that blend physical health benefits with mental clarity and overall well-being. Innovative products like the Protein Donut and GLP-1 Tea empower individuals to embrace a more balanced and functional approach to health. By analyzing user behavior, Lifesum not only predicts these trends but also provides actionable insights and tools to make holistic wellness more accessible and achievable for everyone in 2025,” says Markus Falk, CEO at Lifesum.

Top 5 Food and Drink Trends of 2025

1. Functional Foods with GLP-1 Enhancers

Functional foods inspired by GLP-1 hormone therapies like Ozempic and Wegovy are set to dominate 2025 and offer natural ways to support weight management rather than replace medications.

• Green tea blends: Featuring catechins that boost natural GLP-1 secretion for appetite control.
• Protein-enriched coffee: Pairing caffeine's benefits with protein for satiety and muscle health.

2. Fermented and Gut-Health Foods

The gut-brain axis remains a focal point for health enthusiasts, driving demand for fermented and probiotic-rich foods to support digestion, mood, and immunity. According to Lifesum’s analytics, searches for gut-health foods increased by 47% in 2024, reflecting growing consumer interest in functional eating.

• Fermented cashew cheeses: Probiotic-rich dairy alternatives with bold, tangy flavors.
• Kimchi superfood blends: Traditional kimchi enhanced with ingredients like spirulina.

3. Protein Power, Especially for Women

Protein-enriched foods will continue to rise, particularly among women seeking hormonal balance, muscle recovery, and metabolic health. According to Lifesum’s analytics, searches for protein-rich foods increased by 42% in 2024, reflecting growing consumer interest in functional eating.

• Protein donuts: Indulgent yet functional treats fortified with pea and whey protein.
• Creatine lattes: Energy-boosting, muscle-supporting morning staples.

4. Fiber-Rich Foods

The health benefits of fiber will take center stage, offering gut-friendly, appetite-regulating solutions that are inspired by GLP-1 hormone therapies like Ozempic and Wegovy. According to Lifesum’s analytics, searches for fiber-rich foods increased by 29% in 2024, reflecting growing consumer interest in appetite-regulating foods.

• Fiber-infused sparkling waters: Digestive health meets refreshing hydration.
• Fiber-rich smoothie boosters: Nutritious powders like green banana flour for digestive health.

5. Beverages for Cognitive Health

As mental performance becomes a priority, nootropic drinks that enhance focus, memory, and creativity will flourish.

• Cacao-based tonics: Featuring adaptogens like rhodiola rosea for mood and mental clarity.
• Matcha-enhanced drinks: Pairing energy and calm for cognitive support.

“The future of food is functional, blending nutrition with purpose to support holistic health and well-being. These trends reflect a growing desire for foods and drinks that not only nourish the body but also empower individuals to live healthier, more balanced lives, making wellness both accessible and enjoyable,” says Markus Falk, CEO at Lifesum.

Media Inquiries

Markus Falk, CEO at Lifesum, is available for an interview.

Media contact: Harry Cymbler, Hot Cherry PR, harry@hotcherry.co.uk

 

About Lifesum

Lifesum is a leading global platform for healthy eating, designed to help you make smarter food choices and develop sustainable eating habits, whether your goal is to achieve a healthy weight or enhance long-term health. By offering a holistic approach to wellness, Lifesum shows how nutrition affects key areas such as sleep, exercise, and mental well-being. The platform provides personalized nutrition insights, recipes, meal plans, diets, and tracking tools for both food and exercise. Discover more at Lifesum.com