Los Angeles, CA. February, 2025—Lifesum, the leading global healthy eating app, has transformed meal tracking with the world’s first AI-powered Multimodal Tracker for personalized nutrition. Individuals can effortlessly log meals via photo, voice, text, or barcode, setting Lifesum apart from competitors and redefining meal tracking with unmatched ease and engagement.

“Lifesum’s Multimodal Tracker strengthens our commitment to AI-powered, hyper-personalized nutrition and sets a new industry standard,” said Lars Hansson, Chief Experience Officer (CXO) at Lifesum. “Traditional meal tracking is often tedious and time-consuming, so our goal was to make it seamless and effortless. By leveraging advanced image recognition and natural language processing technology to overcome these barriers, the Multimodal Tracker helps individuals make healthier choices and build sustainable, long-term health habits.”

How Multimodal Tracker Works

Lifesum’s Multimodal Tracker transforms meal tracking by allowing individuals to effortlessly log entire meals or individual ingredients through a combination of methods tailored to their unique lifestyle. With unmatched simplicity, individuals can:

• Capture complex dishes with advanced image recognition.
• Log meals hands-free using voice input for ultimate convenience.
• Scan barcodes for accurate nutritional details in seconds.
• Manually enter specifics for complete customization and control.

Initial User Data

Early data shows higher retention, goal completion, and strong user engagement, confirming the feature’s impact and market readiness. Lifesum’s positive feedback and conversion rates reinforce its position as a well-being leader.

 

Global Wellness Growth

The global consumer wellness market has reached $1.8 trillion per year. In the United States, the wellness market is growing as much as 10 percent per year and is now worth $480 billion. By 2028, it is set to reach $9 trillion.

“The exponential growth of the wellness sector opens up exciting opportunities for Lifesum to broaden its offerings, introducing new health services focused on prevention and personalization, as well as innovative products and services to meet evolving consumer needs,” said Hansson.

 

Advanced Wellness Ecosystem

The Multimodal Tracker is the first step toward a fully personalized experience, tailored to individual nutrition and health goals, and marks Lifesum’s shift from a single service to a comprehensive wellness ecosystem. In 2024, Lifesum strengthened this transformation by acquiring Lykon, a leading biomarker company that combines advanced blood tests with world-class software for unmatched personalization.

Privacy and Security

Lifesum prioritizes user privacy by adhering to stringent GDPR standards and utilizing advanced technologies to safeguard data. Every piece of data is handled responsibly, reflecting Lifesum’s dedication to ethical AI practices.

Lifesum’s rapid rollout plan will ensure individuals worldwide can benefit from the Multimodal Tracker in early 2025.

Media Inquiries

Lars Hansson, Chief Experience Officer (CXO) at Lifesum, is available for an interview.

Media contact: Harry Cymbler, Hot Cherry PR, harry@hotcherry.co.uk

About Lifesum

Lifesum is a leading global platform for healthy eating, designed to help you make smarter food choices and develop sustainable eating habits, whether your goal is to achieve a healthy weight or enhance long-term health. By offering a holistic approach to wellness, Lifesum shows how nutrition affects key areas such as sleep, exercise, and mental well-being. The platform provides personalized nutrition insights, recipes, meal plans, diets, and tracking tools for both food and exercise. Discover more at Lifesum.com