To mark the increase in popularity of Britain’s most divisive vegetable, the Brussels Sprout, Van Nature (www.lekkerspruiten.nl/en), one of the Netherland’s largest growers cooperatives (and major exporters of Brussels Sprouts to the UK), has teamed-up with Lifesum to offer a member of the British public the chance to pick an official name for a new strain of purple Brussels Sprout: a mild and sweet version of the traditional mainstay of the British Christmas table.
Whether the name is funny, descriptive, or creative, the winner of the best suggestion for the new purple strain of Brussels Sprout will find themselves popular amongst friends and family in December 2015, when they will receive their body weight in purple Sprouts delivered to their home or place of work, to distribute and use as they choose.
How to apply
Tweet your suggestion, including @Lifesum within your Tweet. Please include the hashtag: #SproutName
Alternatively, submit your suggestion via email to email@example.com.
Suggestions must be received no later than Monday the 22nd of December 2014, for announcement on Christmas Day.
Terms and Conditions
Competition available to UK residents only.
Entries will be judged by Lifesum and the team at Van Nature. A winner will be announced on the 25th of December 2014, with delivery of body weight in newly-named purple Sprouts made at the start of December 2015. The judges’ decision is final and naming the purple Sprout entitles the winner to no financial or product ownership.
Brussels Sprouts – Popularity and Superfood status
Research suggests that Brussels Sprouts contain a chemical believed to have potent anticancer compounds and that they are also a source of indole-3-carbinol, a chemical which boosts DNA repair in cells and appears to block the growth of cancer cells. Brussels Sprouts are a common part of the UK Christmas meal, but have recently enjoyed a surge of popularity internationally, becoming a key ingredient on menus in Greenwich Village including April Bloomingfield’s acclaimed Spotted Pig. By including Brussels Sprouts in your diet, you are getting a range of benefits. Not only are they low-calorie, they can boost your immune system and research suggests they can protect you from different cancers. Sprouts certainly aren’t just for Christmas!
Van Nature – Background
Eelco van Putten runs Van Nature (http://www.nature.nl/site) with his cousin. Together they took over the farm from his father, and the farm has now been in the family for 3 generations. The Van Putten family have over 50 years’ experience in the harvesting and growing of Brussels Sprouts whilst also handling and running a successful business. Two years ago Syngenta developed the purple Sprouts, with a sweeter and nuttier taste. This Sprout variety is in small supply and Van Nature is discovering a market for them.
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