5 Nudges to Help You Toward a Healthier Lifestyle IV

5 Nudges to Help You Toward a Healthier Lifestyle IV Lifesum

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You had two choices, A: go to the gym and workout or, B: watch a series on the couch. After a quick battle in your brain, choice B won. What will help you choose A more often?

If the direct consequence (your experience) of working out is that it’s tough or perhaps something you feel obligated to do, and the direct consequences of not working out are watching a series or sleeping another hour – what do you think your smart brain would choose? As your brain is an expert of economizing your energy, it would probably choose the latter, even though this behavior isn’t in line with your long term goal of a healthier lifestyle. But you can, as the previous post mentioned, use your brain to your advantage and make yourself do what you really want to do. One powerful way of influencing behavior is to trigger social norms.

Behavior is contagious. We humans are influenced by what other people do and most certainly don’t want to perform badly in comparison to others around us. So, one way to nudge yourself towards your long-term goal is to make use of these social norms in order to influence others, inspire people and let them know when you’re pursuing your healthy behavior, and allow yourself to get inspired by others. Maybe you can do this in your social media feed. Or, maybe you could start a specific workout message group with motivated friends or family and use it for the purpose of influencing and boosting each other.

Nudge nr. # 4 Schedule workouts with a friend
Many studies show that you’re much more inclined to fulfill a planned activity if you commit to it with a friend. If the social ‘wrongness’ of disappointing and breaking a commitment to a friend isn’t enough of penalty in itself, then you can find another negative consequence for whoever breaks the deal.

Task: Schedule a workout activity with a friend. Make sure to also decide what happens if anyone bails.

By Linda Lindström, Behavior strategist & Co-founder
Beteendelabbet (The Swedish Behavior Lab)

RELATED: 5 Nudges to Help You Toward a Healthier Lifestyle III

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  1. By sceptic guy on Sat Jan 21 2017

    soooo if i understand it right: i should not eat ANYTHING. you guys have listed ALL the foods you can buy at a supermarket as BAD foods over the last few months.
    how much bullshit can you guys seriously make up?

    • By Femi Agbaje-Williams on Wed Jan 25 2017

      Not at all. There’s lots to eat. Check out the recipes in the app or on here the blog.

      All the best,


  2. By Matt smith on Mon Jan 23 2017

    What should a premium member do if they haven’t received the email?

    • By Femi Agbaje-Williams on Wed Jan 25 2017

      Hi Matt,

      Please write to contact@lifesum.com. An email should be with you within 7 days.



  3. By Mia Gutafsson on Tue Jan 24 2017

    I have not got any email so I can buy it for halaft price…

    • By Femi Agbaje-Williams on Wed Jan 25 2017

      Hi Mia,

      Please write to contact@lifesum.com emails should be with you within 7 days.